Facebook’s Business Suite is an excellent tool for advertisers, but it’s not the only tool available. Other features include custom audiences, Ad retargeting, and WebEx. Learn about these services and how they can help you reach new audiences. Also, read on to learn about Facebook’s latest additions to its Advertising Services.
Facebook’s Business Suite
Facebook’s Business Suite offers several critical features for marketers. For example, a brand can split-test organic content to see how it performs with different audiences. With this feature, the brand can see which content is working best and adjust it accordingly. The business can also connect with customers at any stage of the buyer’s journey. These developments will make it easier for companies to manage their advertising efforts on Facebook.
Facebook advertising services are investing in automation for businesses and have begun rolling out updates to its Business Suite. These include the File Manager, which makes it easier for companies to manage their content and post it on Facebook. It also consists of a unified inbox and split-testing functionality.
Custom Audiences
Custom audiences are helpful when you need to target a specific group of people. These audiences are created using Facebook data. You can upload your email list to Facebook, which matches the emails to the users. You can also target logged-in users and people who have visited your page.
To create custom audiences, you will need a Facebook advertising service account. Once you have one, you must grant admin and advertiser permissions. It is also possible to create audiences based on users who have visited your website and completed an event. This way, you can target the users who are most likely to purchase your products.
WebFX
WebFX is a full-service digital marketing agency that offers a comprehensive social media marketing plan. These plans are designed to increase brand awareness and revenue using Facebook and other social media channels. They include an extensive ad campaign, daily monitoring, and content creation.
WebFX offers campaign management services via an online project management system. The company handles everything from ad creation to bidding management and provides monthly reports on the campaign’s progress. WebFX can also install a Facebook pixel on your website, giving you more insight into your Facebook advertising results.
Ad Retargeting
Facebook retargeting advertising focuses on presenting ads to past website visitors. These ads entice past visitors to return to your website and make a repeat purchase. Since people rarely buy the same things twice, this method is especially effective for products that repeat visitors are already interested in.
To run successful retargeting campaigns, you must know your target audience. Facebook’s advertising home page has a toolbar called Audiences, which will let you upload a list of customers. You can sort them based on their email addresses, phone numbers, and user IDs. You can also use standard targeting criteria such as geographic and demographic targeting.
Messenger Ads
Messenger Ads are a new advertising feature that will allow brands to reach a more specific audience via the Facebook platform. The new ads can direct users to the website of the ad creator or an ongoing conversation in the Messenger platform. Businesses can measure the effectiveness of Messenger ads using the number of clicks and conversions they receive. Facebook is also working on additional methods of measuring the success of ads, including allowing businesses to measure app installs.
Messenger ads can be placed in a user’s inbox. They appear similar to real messages that their friends send. As a result, they encourage users to respond to the ad and engage in a conversation with the brand. Unlike traditional banner ads, Messenger ads are only sent to people who have messaged a business page.
Sponsored Stories
Sponsored Stories are a new way to target Facebook users. They look like traditional ads, but instead of showing on the main news feed, they appear on the right side of the page. This way, you can reach non-fans of your brand page. This new ad format has some significant implications for advertisers and the overall Facebook experience.
A Sponsored Story is a type of Facebook ad in which you upload a photo or video to a page. A Facebook pixel can be used to track the effectiveness of the ad. The image and text in the ad must be at least 1080 pixels by 1920 pixels. You also need to set your budget and bid for your story.
